Easyflirt · Executive committee
Product Owner; affiliation grown from 40% to 80% of revenue, 18,000 affiliates in 15 countries.
Fractional CMO and AI consultingSenior marketing. Human AI.
I lead marketing for SMEs and scale-ups on a fractional basis, and bring AI in with method, ethics and your teams. Eight years on an executive committee, applied AI since 2008, in France and internationally.
they trusted meBouygues TelecomMcGill UniversityMondadori FranceEasyflirtSalomonOpen Team · COP21
What I do
click to open ↓Six ways to work together. Every engagement is quoted after a free first conversation.
01Fractional CMOa few days a month
A senior CMO on your executive committee, fractional or interim: strategy, team, launches, data-driven steering, and AI built into your growth.
See the service ↗02AI and growth audit5 days to get started
Assess AI's potential in your business, review acquisition, CRM and processes, and leave with a prioritised roadmap.
See the service ↗03AI agents and automationSMEs and mid-caps
AI agents in production between your tools: CRM, accounting, ERP, collaboration tools. From specification to production, with team training.
See the service ↗04AI training and ethics charterEU AI Act, Article 4
Role-based training, a usage charter and a documented training plan. The legal obligation becomes a lever for adoption.
See the service ↗05Launch strategy6 to 10 weeks
Go-to-market for a digital product or service: positioning, distribution channels, partnerships, acquisition and KPIs.
See the service ↗06International development and cooperationFrance · Canada · Latin America
Open a market, build partnerships and coordinate projects across countries, in French, English and Spanish.
See the service ↗×3Revenue, from €8M to €25M, while I sat on the executive committee
2008My first applied AI tools, long before it was trendy
3Working languages, with projects in France, Canada and Latin America
200+Destinations for InternationalSIM, launched with Bouygues Telecom
My method
in four stepsDiagnose
Start from the numbers, customer journeys and real processes, not intuitions.
Specify
Write down the rules, data, edge cases and success metric.
Deploy and train
Step by step, with your tools and teams, so the tool is adopted, not endured.
Measure
Compare before and after, then adjust. A measured gain convinces more than a demo.
My story
scroll →Open Team · COP21
Co-founder of an NGO accredited to the UN COPs.
Mondadori · Aura Impact
Digitalising a press group, then Aura Impact in Canada, with McGill University and foundations.
Concept store · Mexico
Mezcal bar and traditional textiles, sourced directly from communities.
Gaïa Connection
AI agents in production for SMEs: CRM, accounting, ERP.
Bouygues Telecom
Go-to-market for InternationalSIM, the travel eSIM, 200+ destinations.
My three promises
Measured results
A measured starting point, and a before-and-after at the end of every engagement.
promisedAutonomous teams
Training included: you won't need me to keep going.
that's the goalNo black box
Written rules, human review, controlled data hosted in Europe whenever possible.
ethical AICase studies
- AI agents between accounting and the ERPReal-estate SME · 2024 · 6-month engagement
- Digitalising a press group's sales and marketing teamsMondadori France · 2016–2017 · 6-month engagement
- Go-to-market for InternationalSIMBouygues Telecom · 2025 · 10-month engagement
- Affiliation grown from 40% to 80% of revenueEasyflirt / Daryl Social Software · 2008–2014
Monthly newsletter
Le Cap: marketing, AI and teams
One letter a month for leaders who want to make AI a growth lever without losing their teams along the way. Analysis, real cases, EU AI Act updates. A five-minute read.