Insights

Practical articles on marketing leadership, applied AI and responsible AI. More articles are available in French.

• Fractional CMO: role, cost and when to hire one8 min read · What a fractional CMO does, how much it costs, when to bring one in and how to choose. A practical guide for SMEs and scale-ups.
• EU AI Act Article 4: AI literacy training is mandatory. What companies must do7 min read · Since February 2025, Article 4 of the EU AI Act requires organisations using AI to ensure AI literacy among their staff. Who is concerned, what to do, how to document it.
• AI agents for SMEs: definition, examples and how to deploy them7 min read · What an AI agent is, how it differs from a chatbot or an automation, concrete SME examples and a step-by-step deployment method.
• More articles in FrenchFR